Marketing Technology and New Ways

Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer was. That oft-quoted claim seems more credible every day. At Connecto we seek to help businesses in aligning marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers in the market.

We at Connecto spend a good amount of time performing research and analysis of the different technologies available in the local market and how they could potentially have an immediate impact on business marketing and promotion efforts. We like to be called change agents, working with our customers hand on hand in order to provoke and create competitive advantage for them. Services like the ones Connecto offers helps them build capabilities on Marketing Technology and how to manage them.

Putting in place effective marketing technology really all starts with understanding how the consumer is changing, which channels are experiencing growth, and why. We like to look for and identify those non-traditional marketing tools and breakthrough solutions that means engaging prospects and customers. That's how we effectively help our customers and brands.